The ArcelorMittal Orbit is operated by Orbit Live Ltd, and owned by the London Legacy Development Corporation. Both organisations are committed to safeguarding the privacy of our customers and website visitors.

We will only use the information that we collect about you lawfully. This policy (together with our website terms of use, ticket order Terms and Conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.


We may collect, store and use the following kinds of personal information:

  1. information about your computer and about your visits to and use of this website including (but not limited) to your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation. This information will not be used to individually identify you;
  2. information, financial or otherwise, that you provide to us for the purpose of purchasing tickets or merchandise, which will be used to permit and facilitate that sale and the delivery of your product. Information as part of ticket sales is shared with our ticketing partner, DigiTickets – details of their Privacy Policy can be found here
  3. entering website competitions or prize draws with us (including name, mailing and/or email address), in order to deliver your prize;
  4. information that you provide to us through using any of the user-generated content upload forms, or the contact us forms (including name/username, email address and comments), which will be used to deal with your enquiries;


When you navigate the internet, small text files known as cookies are placed on your computer, tablet or mobile phone. Cookies cannot be used to identify you personally.

These cookies are restricted for use only on our website. Outside of the ticket booking process, these are used to gather general information about site performance and use. When you buy tickets, essential cookies are necessary to track your purchase – these cookies are hosted on the DigiTickets sales site and details of their Cookie Policy is here:

You can find out more information about cookies at and

We use Google Analytics to collect information about how visitors use our website. This information helps us to compile trends and analysis to help us continually improve the website user experience. This information is combined with data from thousands of other users to create an overall picture of website use, and is never identified individually or personally and is not linked to any other information we store about you. User data is anonymous.

You can read more about how Google’s position on privacy of analytics here.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.


Personal information submitted to us via this website will be used for the purposes specified in this Privacy Policy or in relevant parts of the website. It will not be used to send you marketing information unless you have explicitly and clearly consented to that, and you will be able to unsubscribe at any time.


Both the venue owner – the London Legacy Development Corporation – and,the venue operator – Orbit Live Ltd – have access to the information collected by this website. AKA, a marketing supplier procured by the London Legacy Development Corporation have access to Google Analytics anonymised data.

In addition, we may disclose your personal information:

  1. to the extent that we are required to do so by law;
  2. in connection with any legal proceedings or prospective legal proceedings;

Except as provided in this privacy policy, we will not provide your information to third parties.


We will take appropriate technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure (password- and firewall- protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology. Any payment transactions will be encrypted where possible.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your ticket order, the processing of your payment details and the provision of support services.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.


We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes. This policy was last amended in May 2018.


You have the legal right to request to see the personal data we hold on you, rectification or erasure and data portability. For this purpose you may contact the following address:

ENGIE Services Limited,

Shared Services Centre Q3 Office,

Quorum Business Park,

Benton Lane,

Newcastle Upon Tyne,

NE12 8EX

You have the legal right to:

Request to see the personal data we hold on you, rectification or erasure and data portability.

Need to consider what happens if someone requests to withdraw their personal consent.  We will need to create a message explaining the implications if someone withdraws their consent.  How will affect their visit, their tickets, their rights etc.

Should we fail to meet your statutory rights you can complain to the Information Commission’s Office.


The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.


If you have any questions about this privacy policy or our treatment of your personal information, please write to us by e-mail to [email protected] or by post to:

ENGIE Services Limited,

Shared Services Centre Q3 Office,

Quorum Business Park,

Benton Lane,

Newcastle Upon Tyne,

NE12 8EX
Company Number – 00598379


The data controller responsible in respect of the information collected on this website is ENGIE Services Ltd.

Our data protection registration number is 06809285.