The ArcelorMittal Orbit is operated and owned by the London Legacy Development Corporation. Both organisations are committed to safeguarding the privacy of our customers and website visitors.

We will only use the information that we collect about you lawfully. This policy (together with our website terms of use, ticket order Terms and Conditions and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.


We may collect, store and use the following kinds of personal information:

  1. information about your computer and about your visits to and use of this website including (but not limited) to your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation. This information will not be used to individually identify you;
  2. information, financial or otherwise, that you provide to us for the purpose of purchasing tickets or merchandise, which will be used to permit and facilitate that sale and the delivery of your product. Information as part of ticket sales is shared with our ticketing partner, DigiTickets – details of their Privacy Policy can be found here
  3. entering website competitions or prize draws with us (including name, mailing and/or email address), in order to deliver your prize;
  4. information that you provide to us through using any of the user-generated content upload forms, or the contact us forms (including name/username, email address and comments), which will be used to deal with your enquiries;


When you navigate the internet, small text files known as cookies are placed on your computer, tablet or mobile phone. Cookies cannot be used to identify you personally.

These cookies are restricted for use only on our website. Outside of the ticket booking process, these are used to gather general information about site performance and use. When you buy tickets, essential cookies are necessary to track your purchase – these cookies are hosted on the DigiTickets sales site and details of their Cookie Policy is here:

You can find out more information about cookies at and

We use Google Analytics to collect information about how visitors use our website. This information helps us to compile trends and analysis to help us continually improve the website user experience. This information is combined with data from thousands of other users to create an overall picture of website use, and is never identified individually or personally and is not linked to any other information we store about you. User data is anonymous.

You can read more about how Google’s position on privacy of analytics here.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector.


Personal information submitted to us via this website will be used for the purposes specified in this Privacy Policy or in relevant parts of the website. It will not be used to send you marketing information unless you have explicitly and clearly consented to that, and you will be able to unsubscribe at any time.

The majority of e-mail data will be stored for no more than two years – exceptions to this are listed below:

We may use the personal information supplied by you to:

  1. administer the website;
  2. improve your browsing experience on the website, via cookies;
  3. enable your use of the services available on the website, such as buying tickets;
  4. provide you with information, products or services that you specifically request from us or which we feel may interest you, where you have consented to be contacted for such purposes (this information will be kept until you unsubscribe);
  5. deal with enquiries and complaints made by or about you relating to the website, your ticket purchases or your visit to the ArcelorMittal Orbit.

We will not provide your personal information to any third parties for the purpose of direct marketing.


Both the venue owner – the London Legacy Development Corporation – and,the venue operator – – have access to the information collected by this website. AKA, a marketing supplier procured by the London Legacy Development Corporation have access to Google Analytics anonymised data.

In addition, we may disclose your personal information:

  1. to the extent that we are required to do so by law;
  2. in connection with any legal proceedings or prospective legal proceedings;

Except as provided in this privacy policy, we will not provide your information to third parties.


We will take appropriate technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure (password- and firewall- protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology. Any payment transactions will be encrypted where possible.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your ticket order, the processing of your payment details and the provision of support services.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.


We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes. This policy was last amended in May 2023.


You have the legal right to request to see the personal data we hold on you, rectification or erasure and data portability. For this purpose you may contact the following address:

Orbit Live Limited

3-5 Thornton Street

Stratford, London

E20 2AD

You have the legal right to:

Request to see the personal data we hold on you, rectification or erasure and data portability.

Need to consider what happens if someone requests to withdraw their personal consent.  We will need to create a message explaining the implications if someone withdraws their consent.  How will affect their visit, their tickets, their rights etc.

Should we fail to meet your statutory rights you can complain to the Information Commission’s Office.


The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.


If you have any questions about this privacy policy or our treatment of your personal information, please write to us by e-mail to [email protected] or by post to:


3-5 Thornton Street

Stratford, London

E20 2AD


The data controller responsible in respect of the information collected on this website


DigiTickets Privacy Policy

Who we are

In this privacy policy references to “we”, “us” and “our” are to ArcelorMittal Orbit. References to “our Website” or “the Website” are to

Information collected and its use

The information we collect via the Website may include:

  1. Any personal details you knowingly provide us with through forms and our email, such as name, address, telephone number etc.
  2. In order to effectively process credit or debit card transactions it may be necessary for the bank or card processing agency to verify your personal details for authorisation outside the European Economic Area (EEA). Such information will not be transferred out of the EEA for any other purpose.
  3. Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).
  4. Your IP Address, this is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the Website. This information is used to monitor your usage of the Website.
  5. Information about your device such as your web browser, screen resolution and operating system. This information is used to ensure we continue to support the different devices used by our customers.
  6. Data recorded by the Website which allows us to recognise you and your preferred settings, this saves you from re-entering information on return visits to the site. Such data is recorded locally on your computer through the use of cookies. Most browsers can be programmed to reject, or warn you before downloading cookies, information regarding this may be found in your browsers ‘help’ facility.


We do not store any credit card details.


What we do with your information

Any personal information we collect from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

  1. To process your order, to provide after sales service (we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service);
  2. In certain cases we may use your email address to send you information on our other products and services. In such a case you will be offered the option to opt in/out before completing your purchase.


We may need to pass the information we collect to other companies for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use the Website and issuing our e-mails for us. Third parties will not be allowed to use your personal information for their own purposes.

Cookie Policy

Like many websites we use cookies to store and then retrieve small bits of information on your computer when you visit. This information is used to make the site work as you expect it to. It is not personally identifiable to you, but it can be used to give you a more personalised web experience.

Some of the information stored is put there by other companies whose software we have added to the site, and this can also impact your experience of other websites you may visit after leaving ours.

If you continue to use this site without taking action to prevent the storage of this information, you are effectively agreeing to this use.

If you want to learn more about the general uses of cookies, including how to stop them being stored by your computer, please visit Cookiepedia – all about cookies.

Below is a list of the different types of cookies used on this site, and an explanation of what they are used for. If you would like any more information, please get in touch.


Cookie Name Expiration Time Purpose
Shopping Basket PHPSESSID 24 minutes This cookie is used to keep track of what items are in a user’s shopping basket.
Cookie Consent dtAnalyticsConsent 1 year This cookie is used to monitor the users consent for analytical cookies on our site. No user data is collected without this being enabled.
Google Analytics _ga
2 years These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
Read Google’s overview of privacy and safeguarding data
_gid 24 hours
_gat_tracker-name 1 minute


Microsoft Clarity _clck 1 year These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site and how they interact with the website.
Read Microsoft Clarity’s Cookie Overview and Data Retention Policy.
_clsk 1 year
CLID 1 year
ANONCHK 1 year
MR 1 year
MUID 1 year
SM 1 year
New Relic __cfduid 1 year This cookie is used to collect information about visitor’s experience of the site in terms of performance. This helps us to monitor that our systems are working quickly and effectively, and to identify any problematic areas.
Visit the New Relic website

Your Rights

You have the right to request a copy of any information that we currently hold about you. In order to receive such information please send your contact details including address to the following address:

ArcelorMittal Orbit
3 Thornton Street, Queen Elizabeth Olympic Park, Stratford, London
E20 2AD

Other websites

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.